The Tourism Promotions Board (TPB) Philippines announces its triumphant participation in the Incentive Travel & Conventions, Meetings Asia (IT&CMA) 2023, held from September 24 to 29 in Bangkok, Thailand.
This event is renowned as one of the most influential MICE (Meetings, Incentives, Conventions, and Exhibitions) trade shows in the Asia-Pacific region, providing a vibrant platform for industry leaders to connect, collaborate, and explore promising opportunities.
With robust participation, securing valuable partnerships, and generating substantial interest in the Philippines as a prime destination for MICE events, the Philippine delegation’s success was underscored by partial reported sales leads secured with high-potential MICE events valued at US$2,585,097.24 (PhP144,765,445.44).
Boosting MICE Industry
Best Tourism Organization
TPB was also awarded the “Best National Tourism Organization” by the readers of TTG Asia Media—a leading publisher and organizer of events in travel and tourism in the Asia Pacific region. The awarding ceremony was held on the last day of IT&CMA 2023, during the TTG Travel Awards Gala Dinner on September 28.
Having been an active participant in IT&CMA since 2013, the TPB’s presence at this prestigious event has consistently reinforced the Philippines’ stature as a premier MICE destination.
This year’s showcase was marked by the Philippines’ expanded booth, covering an impressive 150 sqm. and accommodating 24 exhibitors comprised of tour operators, hotel/resort properties, an events management company, and an airline company, passionately promoting the country’s diverse offerings and seamless event planning services.