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For the 7 million Filipinos in the creative economy, working from anywhere—whether in a BGC cafe or a remote island—is a point of pride. However, this mobility has always come with a “portability tax.” For years, creators had to choose between staying tethered to a powerful desktop for heavy rendering or traveling light with a much slower laptop.

With the launch of the HP ZBook Ultra G1a, that compromise is officially over. As HP’s most powerful 14-inch mobile workstation, this device is more than just a laptop; it is a portable AI engine designed to fuel the 7.3% of the Philippines’ GDP generated by the creative sector.

Next-Gen AI PC

Desktop-Class Ambition, Laptop-Sized Footprint

The true breakthrough of the ZBook Ultra G1a lies in its “Zen 5” architecture. Packing up to 16 desktop-class CPU cores into a thin-and-light 14-inch chassis, it brings the kind of raw horsepower previously reserved for bulky workstations into a backpack.

For a filmmaker editing on-site or an architect sketching plans during a commute, this means the end of “waiting for the render.” You can now handle 3D design and graphics-intensive projects in real-time, whether you’re on a plane or in a provincial co-working space.

Localized AI: Freedom from the Cloud

Next-Gen AI PC

Perhaps the most significant leap for on-the-go creatives is the shift toward Local AI. The ZBook Ultra G1a is equipped with an AMD XDNA™ 2 NPU (Neural Processing Unit) delivering 50 TOPS of AI processing power.

In a country where internet speeds can vary wildly between regions, the ability to run Large Language Models (LLMs) and generative AI tools locally is a game-changer.

  • Reliability: Generate high-fidelity content without needing a stable fiber connection.
  • Privacy: Keep proprietary client designs and sensitive data on your machine, not in the cloud.
  • Flow: Use AI-driven features like intelligent background removal or real-time photo retouching without the lag of external servers.
Tarun Relhan, Advanced Compute Solutions Category Manager of HP Greater Asia, discusses how evolving professional workloads are driving demand for higher-performance, AI-ready workstations. Speaking at the HP Workstation Launch in Manila, Relhan highlighted how HP’s ZBook Ultra G1a and Z2 Mini G1a are engineered to support sustained, real-world workflows, enabling creatives, engineers, and technical professionals to work faster, more efficiently, and without compromise.

The Power of Unified Thinking

Multitasking is the lifeblood of the modern creative, and the ZBook Ultra G1a’s 128GB of Unified Memory Architecture is built for exactly that. The system’s ability to assign up to 96GB of RAM directly to the GPU allows for “parallel thinking.” You can render a complex animation in the background while participating in a high-definition video conference, all without the system breaking a sweat or the fans drowning out your voice.

From left to right: Panelists Tarun Relhan, Advanced Compute Solutions Category Manager of HP Greater Asia; Zaldy Garlan Jr., architect and project lead; and Jenzele Cabangon, growth strategist and digital marketing professional, share perspectives on how evolving creative and technical workflows are reshaping the way professionals work. Speaking during the panel discussion at the HP Workstation Launch in Manila, the speakers highlighted the growing need for performance-driven, reliable systems as AI and multi-application workflows become part of everyday production.

Closing the Digital Gap

As Ida Evina Ong-Co, Managing Director of HP Philippines, noted, Filipino creators are handling far more complex tasks today than ever before. This hardware isn’t just about speed; it’s about upskilling. By putting next-gen AI tools in the hands of professionals on the move, HP is helping bridge the technology readiness gap identified in recent economic reports.

The ZBook Ultra G1a proves that the future of work isn’t just “hybrid”—it’s mobile, intelligent, and unconstrained. It turns every boarding gate, hotel lobby, and home office into a world-class production studio, ensuring that Filipino talent remains competitive on a global stage, no matter where they choose to set up their desk.