Bocaue, Bulacan – July 5, 2025 — The Philippine Arena pulsed with the power of Original Pilipino Music (OPM) as tens of thousands of fans came together for Puregold’s OPM Con 2025, featuring some of the biggest names in Filipino music today.
The sold-out concert delivered a star-studded lineup, headlined by SB19, whose electrifying performances of hits like Dam and Dungka had the entire arena singing in unison. Known for their global recognition and polished choreography, SB19 once again proved why they remain at the forefront of P-pop.
Sharing the stage with them was BINI, the “Nation’s Girl Group,” who dazzled fans with their upbeat tracks such as Pantropiko and Karera. Fellow P-pop groups G22 and KAIA showcased their distinct styles and rising influence in the industry, with powerful dance routines and vocals that energized the crowd.
OPM rap also took the spotlight with performances from Flow G and Skusta Clee, two of the country’s most streamed hip-hop artists. Flow G hyped the arena with his hits like Icon and Rapstar, while Skusta Clee had everyone singing along to fan favorites Dance With You and and a heartfelt number of his hit song Kalimutan Ka.
Adding a romantic vibe to the night was SunKissed Lola, the indie pop-rock band behind the viral track Pasilyo, who serenaded fans with their heartfelt melodies, including Puregold’s “Si Sol at si Luna” soundtrack HKP.
The artists also collaborated with other surprise guests including James Reid, Mayonnaise, Yeng Constantino, and Rico Blanco.
“This goes beyond the checkout counter,” said Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold. “Through OPM Con 2025, we gave our loyal members an unforgettable celebration of Filipino music, talent, and pride on a massive scale.”
The diverse audience included everyday shoppers, families, influencers, and celebrities. Many fans redeemed their tickets through Puregold’s nationwide promos, while VIP attendees enjoyed an exclusive soundcheck party before the main concert.
Freebies from top brands such as Nestle Bear Brand, Jack ‘n Jill, Lucky Me!, Coca-Cola, Angel, Safeguard, and Alaska also made the experience extra special.
From Luzon to Mindanao, Puregold’s OPM Con 2025 united Filipinos in a powerful celebration of identity and sound. As Piedad affirmed, “Puregold is about building meaningful experiences for the communities we serve.”
Indeed, it was more than just a concert. It was a landmark event that cemented itself as one of the biggest and most talked-about music gatherings of the year.
Stay updated with future events by following Puregold on Facebook (@puregold.shopping), Instagram and Twitter (@puregold_ph), TikTok (@puregoldph), and subscribing to the Puregold Channel on YouTube.
