Annyeong, beauty lovers! There’s a new Korean-inspired beauty brand in town that’s about to change your everyday makeup game. Meet Aegyo, a fresh, youthful, and oh-so-kyeopta cosmetics line designed to help every Filipina unlock her effortless K-beauty glow.
Launched last October 21 at a cozy Korean-inspired café in Quezon City, Aegyo made its grand debut through an interactive K-Beauty Masterclass led by Korean personality Dasuri Choi. The event gathered media representatives, influencers, and beauty enthusiasts for an afternoon filled with fun, creativity, and hands-on K-beauty lessons.
During the launch, Aegyo unveiled its debut collection featuring four versatile, easy-to-use products that bring out that radiant, natural look: the Velvet Red and Sugar Coral Lip and Cheek Tints, the Glitter Pink Lip Gloss, and the Midnight Black Mascara. Each product is dermatologically tested, travel-friendly, and perfect for quick touch-ups on the go. Best of all, Aegyo proves that looking good doesn’t have to break the bank—with prices ranging from ₱89 to ₱99, it’s as pocket-friendly as it is cute!
What makes Aegyo stand out is its inclusive beauty philosophy. The brand’s products were tested across various skin tones—from fair to morena—to ensure that every Filipina can achieve her own version of the K-beauty glow. The event’s live makeup demos and challenges showcased how Aegyo enhances natural beauty while encouraging confidence and self-expression.
Aegyo is the newest venture from Atlas Icon Corporation, an affiliate of Lamoiyan Corporation, home to trusted brands like Hapee, Gumtect, Dazz, and Licealiz. This marks the company’s first step into the cosmetics industry—one that blends K-beauty innovation with Filipina charm and practicality.
With its chic design, mess-free packaging, and budget-friendly appeal, Aegyo is poised to be every girl’s next beauty staple. You can now shop Aegyo on TikTok (@aegyobeautyph) and join the growing community of #CertifiedAegyoCuties.
